Yahoo! made three announcements today at 3GSM in Barcelona: the release of Yahoo! Go mobile 2.0 (Gamma), pre-loading on LG handsets, and the launch of its mobile ad network. Yahoo! Go is the mobile part of Yahoo!’s three screen initiative to optimize their services for PC, TV, and mobile.
Yahoo! Go is a downloadable application that gives users access to search, maps, mail, sports, Flickr, news, finance, entertainment, and weather. The application is accessible on over 100 mobile phones, but the new LG deal means it will also come preloaded on many of their new phones.
Yahoo!’s launch of their mobile advertising platform for m.yahoo.com will take place in over 19 countries covering Europe, Asia, and the Americas. The ads will run close to the top of the browser page, allowing users to click through for more information.
[...] It’s not only the phone manufacturers consortium making headlines at 3GSM in Barcelona. Yahoo! brought out the red carpet for two major developments it’s made for its mobile customers: Yahoo! Go 2.0, which it has partnered with LG to deliver to consumers pre-loaded, and the launch of its new mobile ad network. [...]
Pingback by Yahoo! Go Brings Ads - zedgeHeadz — February 12, 2007 @ 1:51 pm
What went under in these hectic days at the 3GSM is Nokia´s new and free Mapping Application for mobiles. It was hard to download it because the web page crashes down continously (www.smart2go.com). But now i have it on my phone and i think it´s yahoooooooo! great!!!. I don´t know why they don´t make it more public. The yahoo! map and google mobile map are much slower and less usable.
Comment by didi — February 14, 2007 @ 5:12 am
[...] Yahoo! Mobile Serves Ads and Go Goes Gamma [...]
Pingback by Elderzhang » links for 2007-02-14 — February 14, 2007 @ 8:22 am
Funny how cell phones today are in the same conceptual design stage as PCs were ten years ago - major players build thicker and thicker clients. Personally, I find coupling useful Web Services with solid thin client (XHTML MP) is a better solution. This is the route we went and both the development and the maintenance costs are noticeably lower. Will we live to see web 2.0 and even Ajax on cell phones? ;-)
Shuki
Comment by Shuki Lehavi — February 14, 2007 @ 3:05 pm
[...] Original by Nick and powered by blog.serveteq.com Filed under : Announcements, yahoo!By gadgetzone On February 12, 2007 At 12:26 am Comments : [...]
Pingback by The Gadget Zone » Yahoo! Mobile Serves Ads and Go Goes Gamma — February 16, 2007 @ 4:02 am
Shuki, I totally agree. We’re seeing a huge clash between carriers and developers now. There are a lot of barriers to entering the mobile arena, deck placement and standards compatibility being two of the biggest. I think there’s a huge fear of losing control of their cash cows. I think the “mobile oyster” won’t be cracked until data services become a major priority to carriers and they’re forced to open their platforms to more agile developers.
Comment by Nick Gonzalez — February 20, 2007 @ 12:54 pm
[...] Yahoo! Go for Mobile is now available — in gamma version — for Windows Mobile devices. This version includes everything the Symbian folks are already crowing about including email, oneSearch (Yahoo’s mobile search product), photo sharing, and RSS/news ticker-type feeds. Check Yahoo’s mobile site for more information on compatibility but if it runs WinMo, it probably runs Yahoo. [...]
Pingback by MobileCrunch » Yahoo! Go for WinMo — March 7, 2007 @ 8:08 am
[...] [...]
Pingback by SolSie.com / The Lighter Side of Mobile Technology » Blog Archive » Get Yahoo! Go on Windows Mobile — March 7, 2007 @ 10:08 am
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