A report from Portio Research is forecasting SMS revenues to reach $67 billion. The increase is mostly attributed to an expected increase in mobile subscriber base from 2.61 to 4.81 billion, sending 3.7 trillion messages. The Asian markets are expected to grow the fastest, comprising 50% of the subscriber base by 2008.
SMS accounts for approximately 75-80% of carrier’s non-voice plan revenue, with voice plans comprising 80% of worldwide mobile revenue. Competition amongst carriers has been eroding voice margins and mobile content providers for ring tones and wallpapers are on their last legs, with users more easily accessing content over the internet. One of the largest content companies, Moderati, was recently purchased by Bellrock Media, and will be transitioning into mobile applications. Consequently, carriers should be turning their attention to data services.
SMS has been the fastest growing messaging service, but the pricer MMS, e-mail, and mobile IM are expected to grow healthily as well. The report suggests operators must carefully manage rates for these alternatives in order to avoid cannibalizing the SMS market.
WebitPR also cites the report.
[...] Original post by Nick and software by Elliott [...]
Pingback by The Gadget Zone » SMS to be $67bn Industry by 2012 — February 20, 2007 @ 11:57 am
Hi Nick,
How do i email you about news tips and product exclusives?
thx
-vijay
Comment by Vijay — February 20, 2007 @ 1:58 pm
Here’s what next gen should be all about: SMS should be no more then a low-level communication/ transmission API, much like SMTP or HTTP. There should be a second level, XML based envelope such as SOAP or RSS and a top level client UI environment.
Instead of a subscriber sending the “STOP” keyword to in a SMS, a local, generic UI environment should exist, which will have actions that in turn are in charge of sending the keyword to the short code. Much like no one today uses notepad to read or write RSS feeds.
Your thoughts?
Comment by Shuki Lehavi — February 20, 2007 @ 4:14 pm
You can email me at Nick, at techcrunch. Suki, I’m not sure what you mean by top level client UI environment. SMS seems to be designed to do one thing really well, send 140 bytes of data. Isn’t WAP a perfectly good protocol to build on top of?
Comment by Nick Gonzalez — February 20, 2007 @ 9:28 pm
i use http://www.create-ringtone.com to create and send FREE custom ringtones, wallpaper, mp3 and video files to cell phones around the world
Comment by steve campbel — February 21, 2007 @ 4:33 am
[...] Some may think plain text is an oldie in the mobile universe, but few can argue against its goodie label. Despite it’s simplicity, SMS messaging is becoming an exponentially more popular form of communication, growing at such a fast rate that analysts are now predicting that messaging services alone will wield a total revenue of $67 billion in or before the year 2012. [...]
Pingback by SMS Messaging To Reach $67b By 2012 - zedgeHeadz — February 21, 2007 @ 11:47 am
[...] I came across a post on a report that forecasts SMS to be $67bn Industry by 2012. Whose head won’t turn with that kind of news, huh? “The increase is mostly attributed to an expected increase in mobile subscriber base from 2.61 to 4.81 billion, sending 3.7 trillion messages. The Asian markets are expected to grow the fastest, comprising 50% of the subscriber base by 2008.” — MobileCrunch [...]
Pingback by » SMS, A Multi-billion Dollar Industry by 2012 » Blog Archive @ The Feedtext Blog — February 26, 2007 @ 5:22 am
[...] 3.7T SMS messages [...]
Pingback by The Law of Mobility » Blog Archive » Indicators: Week of 2/25/07 — March 1, 2007 @ 4:36 am
[...] SMS to reach $67B by 2012 [...]
Pingback by The Law of Mobility » Blog Archive » Recent Research: February 2007 — March 3, 2007 @ 6:47 am
[...] A lot of companies have been trying to crack open the mobile sector in the US, and good reason, there are over 2.6 billion mobile subscribers worldwide. SK Telecom’s Helio has been throwing cash at the problem ($440 million) for the past year and hopes to make it to 100K subscribers by the second quarter this year (in a conspicuously missing press release they hope to be at 3.3 million by 2009). That’s with MySpace integration. Amp’d Mobile, with it’s $260 million financing and 100K subscribers, has recently been slugging away at the mobile social networking problem with their Loopt friend locator. Amp’d launched in December of 2005. VelvetPuffin has $10 million in financing, but is rumored to have some upcoming carrier deals. [...]
Pingback by VelvetPuffin Launches “Always On” Social Network — March 4, 2007 @ 11:08 pm
[...] A lot of companies have been trying to crack open the mobile sector in the US, and for good reason, there are over 2.6 billion mobile subscribers worldwide. SK Telecom’s Helio has been throwing cash at the problem ($440 million) for the past year and hopes to make it to 100K subscribers by the second quarter this year (in a conspicuously missing press release they hope to be at 3.3 million by 2009). That’s with MySpace integration. Amp’d Mobile, with it’s $260 million financing and 100K subscribers, has been slugging away at the mobile social networking problem along with Boost’s Loopt friend locator. Amp’d launched in December of 2005. Boost launched it’s friend locator last September, with their last report boasting an impressive 100K of Boost’s over 3 million subscribers. VelvetPuffin has $10 million in financing, but is also rumored to have some upcoming carrier deals. [...]
Pingback by demo » Blog Archive » VelvetPuffin Launches “Always On” Social Network — March 5, 2007 @ 5:04 am
[...] A lot of companies have been trying to crack open the mobile sector in the US, and for good reason, there are over 2.6 billion mobile subscribers worldwide. SK Telecom’s Helio has been throwing cash at the problem ($440 million) for the past year and hopes to make it to 100K subscribers by the second quarter this year (in a conspicuously missing press release they hope to be at 3.3 million by 2009). That’s with MySpace integration. Amp’d Mobile, with it’s $260 million financing and 100K subscribers, has been slugging away at the mobile social networking problem along with Boost’s Loopt friend locator. Amp’d launched in December of 2005. Boost launched it’s friend locator last September, with their last report boasting an impressive 100K of Boost’s over 3 million subscribers. VelvetPuffin has $10 million in financing, but is also rumored to have some upcoming carrier deals. [...]
Pingback by Multimedias.mobi » VelvetPuffin Launches “Always On” Social Network — March 5, 2007 @ 9:15 am
[...] シンガポールのVelvetPuffinはモバイル/デスクトップ統合型のSNSプラットフォームを今日（米国時間3/4）ローンチする。新しいサービスはプロフィールサイト、デスクトップIMクライアント、モバイルクライアント、そしてこれらを統合する親会社（Radix）のサーバーに置かれるソフトウェアから成っている。携帯版を携帯用ブラウザの上で動かしている他の多くのSNSサービスでは、異なるプラットフォームの間で統一的な環境が提供できていない。このプロジェクトのモチーフは、ウェブサービス、デスクトップ、モバイルという３つ環境をシームレスに統合しようとする点にある。２種類のクライアントを組み合わせることで、ユーザーは常時SNSにアクセスでき、携帯とデスクトップとの間で即時にチャットをしたり写真やビデオを共有したりすることが可能になる。また、２種類のクライアントはYahoo!、AOL、MSN IMにも接続できるが、VelvetPuffinの登録メンバーにはさらにプレミアム機能が提供される。メンバー用クライアントには写真、ビデオのギャラリー、ブログ、アンケートなどのウィジェットが用意されている。コンテンツをプロフィールに追加すると、自動的にVelvetPuffinの友人に通知される。また そのコンテンツが一般に公開されていればウェブサイト上で公開される。VelvetPuffin独自のビデオと写真以外に、ユーザーはFlickrの写真やYouTube、Google、MetaCafeにアップされたビデオをウェブ経由でも携帯でも見ることができる。「常時接続SNS」というのは魅力的なアイディアだと認めるが、VelvetPuffinのシステムで大きなハンデとなるのはアプリケーションを２個もダウンロードする(デスクトップ用とモバイル用)必要があることだ。ウェブでホストされたサービスに慣れている一般ユーザーに、ソフトを２つもインストールさせるのはかなり難事業だ。モバイルでの使い勝手がよくなるというだけでは、大量のユーザーを一気に確保するには不十分だと思う。多くの会社が米国で携帯市場をこじ開けようと努力しているが、それも道理、世界の携帯ユーザーは26億人もいる。SK Telecomの Helioは米国市場にアタックするために昨年、大金 ($440M（4億4千万ドル） を投じた。今年の第2四半期に10万人の契約者を獲得しようとしている。 (どういうわけか削除されてしまったプレスリリースでHelioは「2009年には330万ユーザーを獲得する」としていた）。これはMySpaceとの提携によるものだ。Amp’d Mobileは$260M（2億6千万ドル）の資金と10万人の契約者をベースに、最近は携帯位置情報サービスのLooptを立ち上げてモバイルSNSの分野で努力している。Amp’dは2005年の12月にローンチした。VelvetPuffin は$10M（1千万ドル）の資金があり、携帯キャリアとの提携契約が近く結ばれるという噂が流れている。[原文へ] velvetpuffin [...]
Pingback by TechCrunch Japanese アーカイブ » VelvetPuffin、「常時接続」タイプのSNSをローンチ — March 5, 2007 @ 10:52 am
A list of SMS groups and services and mobile social networks…
Groups SMS is in vogue at the moment as there are lots of services popping up. These services all have the main purpose, sending a group of people or your contacts a message they can access on their phone, and being able to reply to the group or sende…
Trackback by Library clips — March 8, 2007 @ 4:10 pm
[...] Heysan On MobileCrunch we reported that SMS will become a $67 billion industry by 2012. That’s partially because text messaging is so expensive. Heysan plans to eliminate the need to text, by creating a mobile site for all the popular SMS services (MSN, AIM, Google Talk, Yahoo, ICQ). It’s like Meebo for your cell phone, and won’t require a download unless you want more advanced functionality. They’ve already began building Heysan chat into a slide show widget, making it possible to get mobile chat messages right through the photos on your social networking profile of choice. [...]
Pingback by Demo Day: Y Combinator’s Spring Chicks — March 9, 2007 @ 12:11 am
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Comment by HOMEADVANCEGUIDE — March 17, 2007 @ 11:28 am
[...] A lot of companies have been trying to crack open the mobile sector in the US, and good reason, there are over 2.6 billion mobile subscribers worldwide. SK Telecom’s Helio has been throwing cash at the problem ($440 million) for the past year and hopes to make it to 100K subscribers by the second quarter this year (in a conspicuously missing press release they hope to be at 3.3 million by 2009). That’s with MySpace integration. Amp’d Mobile, with it’s $260 million financing and 100K subscribers, has been slugging away at the mobile social networking problem along with Boost’s Loopt friend locator. Amp’d launched in December of 2005. Boost launched it’s friend locator last September. VelvetPuffin has $10 million in financing, but is rumored to have some upcoming carrier deals. [...]
Pingback by VelvetPuffin Launches “Always On” Social Network — March 23, 2007 @ 6:01 pm
[...] A lot of companies have been trying to crack open the mobile sector in the US, and good reason, there are over 2.6 billion mobile subscribers worldwide. SK Telecom’s Helio has been throwing cash at the problem ($440 million) for the past year and hopes to make it to 100K subscribers by the second quarter this year (in a conspicuously missing press release they hope to be at 3.3 million by 2009). That’s with MySpace integration. Amp’d Mobile, with it’s $260 million financing and 100K subscribers, has recently been slugging away at the mobile social networking problem with their Loopt friend locator. Amp’d launched in December of 2005. VelvetPuffin has $10 million in financing, but is rumored to have some upcoming carrier deals. [...]
Pingback by ::lemonup:: - News, Technology, sports, cars, movie, video, blog, travel, mp3, picture, computer, notebook » VelvetPuffin Launches “Always On” Social Network — March 24, 2007 @ 12:01 am
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[...] The platform is being improved through the addition of two key additions, the ability to show content exclusively to mobile phones, and integrate SMS. Mobile specific content will be controlled by a new FBML tag, “fb:mobile”. Any content between the tags will be rendered exclusively on the mobile site. The other, and more significant addition, is the opening of Facebook’s SMS platform, which will let applications and users interact with each other on Facebook over SMS. SMS integration is a key addition as Facebook takes on international aspirations. The SMS market has been expected to grow to over $67 billion annually. More details on the platform are available here. [...]
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