I was tired of hearing about the iPhone weeks ago. Nevertheless, the march towards 6pm goes on. The folks at our sister site are working feverishly to get you every single possible angle on people waiting in lines. Just kidding. There’s more to their coverage than that. Check out all the iPhone news on CrunchGear. Highlights include Playboy’s new backgrounds for the mobile gadget (’cause god knows you need porn on the go) and the mayor of Philadelphia who left his spot on line when someone asked him about the city’s murder rate.

Personally, I plan to hide under a rock at 6pm. The constant coverage on the Internet about Apple’s new gizmo is long past the ‘overboard’ stage. When is enough enough? The iPhone isn’t ending world hunger. It’s a gadget. Is it big news for the mobile and consumer electronics industries? Yes. But the 24/7 level of coverage is unwarranted.

I think what bothers me most as a native New Yorker is that some of my own kindred are waiting in line too. New Yorkers are supposed to be savvier than this, no? We’re supposed to be more jaded by hype because we’re exposed to it everyday. It’s hard to keep projecting my air of cultured, metropolitan superiority when so many of my cohorts are acting like technopop lemmings.

Nice piece on ArsTechnica about how all Apple employees who’ve been with the company for more than a year are getting a free iPhone in July.

Well, there’s more to it than that, but that’s the part technophiles will drool over first. In the company-wide meeting, Apple honcho Steve Jobs called iPhone the third leg on the Apple chair (Mac and iPod being the first two). A staffer asked if the iPhone would cannibalize iPod sales. According to Ars Technica’s notes, Jobs responded that if Apple were to be cannibalized, he’d prefer Apple to do it.

Er…Steve-o…first of all, the only way Apple can be cannibalized is by itself. Second, what does this do to your three-legged chair metaphor if the second leg is all chewed up. Third, what’s the deal with the three-legged chair?

PressDisplay.com, an online newspaper kiosk, is now available on BlackBerry devices.

The service, which sports more than 500 newspapers and magazines from around the world, allows viewers to read the publications in their entirety. Daily alerts use keywords to notify users of relevant news updates.

The service costs $29.99 per month.

A demo of the service is on YouTube.

PressDisplay.com

As the summer blockbuster season heats up, so too is Hollywood’s use of ads targeting mobile consumers.

Users who click ads for Paramount’s Transformers, Universal’s Knocked Up, and Warner’s In the Land of Women go to a mobile Web page to select theater times and locations.

“AdMob helped us deliver an innovative, cost-effective campaign to help us reach our audience on their mobile phones, where they can find show times or learn more about the movie,” said Dave Martin, director of interactive media at Ignited Minds, an L.A.-based agency handling the Universal Pictures interactive media account.

AdMob

MizPee, just reviewed on TechCrunch, is a web site devoted to help you find a toilet when you need to go. To find a toilet that fits your needs, just turn your mobile browser to Mizpee.com or SMS 415-350-2290 and enter a location. Mizpee will spit out the toilets in your area along with details like disabled access or a diaper-changing station.

It may sound a little absurd, until nature calls while you’re on the go.

Google tops the list of Web destinations by smartphone users in M:Metric’s April 2007 report. Google held a nine point advantage over the second place Orange in the United Kingdom and a whopping 29 percentage point lead over Yahoo in the United States.

M:Metrics

Peter Ha at CrunchGear has a nice update about the first iPhone display in Seattle. Check it out.

Then don’t forget to eyeball his amusing post about Apple employees brandishing their iPhones.

The majority of U.S. and U.K. mobile phone users know about the iPhone, according to M:Metrics, a data research company. In other news, dogs bark.

Fourteen percent of U.S. users who had heard of it intended to purchase it. Mark Donovan, senior vice president and senior analyst of M:Metrics, called that “an impressive figure, when you consider that the installed base of most high-end devices rarely approaches one million and respondents were informed of the price point as well as the (5-year) AT&T exclusive.” Of those intending to purchase the iPhone, 67 percent were customers of an AT&T competitor.

M:Metrics

Deployment of networks in the lower spectrum band would potentially add 300 million new mobile broadband customers, says the Groupe Speciale Mobile (GMA) Association, a global trade organization for the mobile phone industry.

Tom Phillips, the chief government and regulatory affairs officer of the GSMA, calls 3G technology at 900MHz, “a cost-effective way to provide valuable broadband services to the many people untouched by the high-speed Internet revolution that has swept through the developed world.”

The conclusions are based on a study by Ovum, an analyst and consulting company.

GSM Association

Last friday, one week before the official launch of the much anticipated iPhone, Apple debuted a 20-minute guided tour of the next-gen phone on its Web site.

The video is thoroughly informative including minutiae such as the volume and power buttons. The exciting content, however, is watching the touch screen in action (flipping through album covers, changing userbar buttons, rotating the iPhone horizontally and vertically–hm, perhaps I’m easily amused). The Web browsing capability looks especially promising. Users can zoom in and out and move around the page with a swish of the finger. Of course, this being a YouTube world now (or at least a YouTube year), there is an entire section on utilizing YouTube content with the phone.

The iPhone blasts off June 29 (as if you and your early adopter buddies didn’t already know that).

iPhone