The majority of U.S. and U.K. mobile phone users know about the iPhone, according to M:Metrics, a data research company. In other news, dogs bark.
Fourteen percent of U.S. users who had heard of it intended to purchase it. Mark Donovan, senior vice president and senior analyst of M:Metrics, called that “an impressive figure, when you consider that the installed base of most high-end devices rarely approaches one million and respondents were informed of the price point as well as the (5-year) AT&T exclusive.” Of those intending to purchase the iPhone, 67 percent were customers of an AT&T competitor.
There’s a high awareness of Ferrari’s too.
I don’t anticipate Ferrari taking a large market share.
Comment by ELS — June 25, 2007 @ 5:37 pm