Do you remember the nascent days of internet and internet advertising when text and banner ads were a new world of interactive advertising? Creating an interactive strategy where these types of ads pushed someone to your brand website (or were even an end in themselves like a traditional billboard) became a part of major ad campaigns. Today, innovative interactive strategies reach far beyond banner and text ads. So my question to you brand advertisers: Do we see a repeat with mobile? Is standard inventory on the WAP compelling enough to warrant some strong campaign dollars? Or is WAP technology close enough to the internet and interactive strategies that we leapfrog this whole stage of standard inventory and head straight to more integrated campaigns that use standard inventory as just one component?

Anyone? Anyone? Bueller?