AdMob, a mobile advertising company, announced today that it is releasing its first periodic report on data and trends in the mobile market free for download. The report covers the 1.5 billion ads served in the month of September and includes manufacturer, device and country-specific data on AdMob’s top four markets by impressions served. The United States, United Kingdom, India and South Africa are all covered. In the future more countries and handset capability data will be added to the report. New reports will be released free of charge on a periodic basis to create transparency in the growing mobile advertising business.

“AdMob is in the unique position of serving billions of banner and text ads per month for our publisher and advertiser partners,” said Jason Spero, AdMob Vice President Marketing. “AdMob’s leverages our network data to improve targeting and optimize ad serving. We are happy to share this data with the community to empower advertisers and content developers.”

The data was collected using AdMob’s firsthand access into mobile activity which serves billions of banner and text display ads each month to traffic on a wide variety of partner sites, ranging from large media companies like ESPN, CBS and Weather Underground to smaller mobile content sites. In doing so, the mobile advertising company collects data on the activity within the mobile marketplace. For every request, they analyze information available from the user’s mobile browser. From this, the company determines device capabilities and more by using both proprietary and open source methods.

If you are a mobile advertising insider, or interested in advertising on mobile devices, the report may be worth looking at. Traditional media is losing adverting money to the new media, and mobile phones lead the charge in how ads will be seen in the future.

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