Comments on: You Will Control 25% of Entertainment by 2012 http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/ All About Mobile 2.0 Thu, 24 Jul 2008 16:51:36 +0000 http://wordpress.org/?v=2.5.1 By: Franck http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-413592 Franck Wed, 23 Apr 2008 14:36:08 +0000 http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-413592 Thaaaaaancksss1000000000000000000000 Thaaaaaancksss1000000000000000000000

]]> By: theharrie http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-392435 theharrie Wed, 12 Mar 2008 15:23:12 +0000 http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-392435 Interesting, but... ...quality will become more important in the future than pure quantity. ...as there are about 80 % people only searching lowest level entertainment, pornography and shopping facilities or - on the highest end - confirmation of prefixed oppinion, who are the 25 %. ...I really can´t imagine myself in the early morning on my throne, with a laptop on my knees, it must be printed paper. Interesting,
but…
…quality will become more important in the future than pure quantity.
…as there are about 80 % people only searching lowest level entertainment, pornography and shopping facilities or - on the highest end - confirmation of prefixed oppinion, who are the 25 %.
…I really can´t imagine myself in the early morning on my throne, with a laptop on my knees, it must be printed paper.

]]> By: ncontentnokia.com http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-375112 ncontentnokia.com Tue, 15 Jan 2008 09:51:02 +0000 http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-375112 The vision is quite amazing! The vision is quite amazing!

]]> By: joared http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-366724 joared Wed, 12 Dec 2007 05:59:57 +0000 http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-366724 I'm trying to catch up here on what's going on with the Media. I'm thinking do these guys know what they're talking about? I ponder this as I hear my TV audio in the other room cueing me, 'cause I want to go in and watch a program when it starts after the commeercials. Yeah, I recall quite a few good videos I've seen over the past year, but commercials and radio spots - nil. I’m trying to catch up here on what’s going on with the Media. I’m thinking do these guys know what they’re talking about?

I ponder this as I hear my TV audio in the other room cueing me, ’cause I want to go in and watch a program when it starts after the commeercials.

Yeah, I recall quite a few good videos I’ve seen over the past year, but commercials and radio spots - nil.

]]> By: Kevin Glennon http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-361984 Kevin Glennon Thu, 06 Dec 2007 05:20:47 +0000 http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-361984 Well, is it 25% of ALL media, or 25% of all VIEWED media? Right now, 100% of every video served on YouTube is viewed. Nielsen has no way of determining if a TV has people in front of it. In fact, there are plenty of studies out there saying that many folks have the television on while they're surfing the web. I'd venture to say that if we use the metric of "actually viewed/experienced media," we're already pretty close to 25%. People can name 15-20 viral videos they've found amusing in the last two years -- can they name 15-20 commercials and radio spots? Well, is it 25% of ALL media, or 25% of all VIEWED media? Right now, 100% of every video served on YouTube is viewed. Nielsen has no way of determining if a TV has people in front of it.

In fact, there are plenty of studies out there saying that many folks have the television on while they’re surfing the web.

I’d venture to say that if we use the metric of “actually viewed/experienced media,” we’re already pretty close to 25%. People can name 15-20 viral videos they’ve found amusing in the last two years — can they name 15-20 commercials and radio spots?

]]> By: Mike Munz Higher Images http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-361269 Mike Munz Higher Images Wed, 05 Dec 2007 20:43:31 +0000 http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-361269 I think that this is smoke and mirrors prediction. If the public continues to be told that they will drive a quater of all media then, by nature the masses will start to act out that prediction. But, when the public is served a low quality product and view comsumer driven media as "big business getting lazy" we will resume the conventional means and once again wait for the next big idead or medium. I think that this is smoke and mirrors prediction. If the public continues to be told that they will drive a quater of all media then, by nature the masses will start to act out that prediction. But, when the public is served a low quality product and view comsumer driven media as “big business getting lazy” we will resume the conventional means and once again wait for the next big idead or medium.

]]> By: bryan http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-361000 bryan Wed, 05 Dec 2007 17:13:40 +0000 http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-361000 There is a world of difference between opinion and research. It's called the scientific method people, you form a hypothesis, and then you prove/disprove it. So, yes, you can be paid for your study, but you have to do more than spout your opinion... you have to verify it empirically even if it is obvious. Also, Nokia's claim is utter crap. 2012 is 4 years away, and they claim that 25% of ALL media (television, print, out of home, internet/new media) will be peer created? Hog wash! Look how awfully UGTV is doing. Your average consumer of media needs to know it is coming from a media outlet with a history of producing good material before they will pay anything to see it (see off-broadway theater, see independent film). And the claim that it will go mobile is a pipe dream for the simplest of all reasons: screen size. There is a world of difference between opinion and research. It’s called the scientific method people, you form a hypothesis, and then you prove/disprove it. So, yes, you can be paid for your study, but you have to do more than spout your opinion… you have to verify it empirically even if it is obvious.

Also, Nokia’s claim is utter crap. 2012 is 4 years away, and they claim that 25% of ALL media (television, print, out of home, internet/new media) will be peer created? Hog wash! Look how awfully UGTV is doing.

Your average consumer of media needs to know it is coming from a media outlet with a history of producing good material before they will pay anything to see it (see off-broadway theater, see independent film).

And the claim that it will go mobile is a pipe dream for the simplest of all reasons: screen size.

]]> By: media man http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-359769 media man Tue, 04 Dec 2007 20:19:48 +0000 http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-359769 More crap from the self serving elites. Current media creation continues to be self expressionist, artful, but rarely of value to more than a few viewers. User generated stories and experiences have served to lower standards of discourse, not to elevate them. Gresham was right, the bad doe sdrive out the good. Nokia's study is wishful thinking, in search of profit. More crap from the self serving elites.

Current media creation continues to be self expressionist, artful, but rarely of value to more than a few viewers.

User generated stories and experiences have served to lower standards of discourse, not to elevate them.

Gresham was right, the bad doe sdrive out the good. Nokia’s study is wishful thinking, in search of profit.

]]> By: Bill Badman http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-359457 Bill Badman Tue, 04 Dec 2007 14:59:14 +0000 http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-359457 Ian, As a side note, I recommended to Loop Mobile 6 months ago (management), to seamlessly intergrate the mobil and online as a first step. Last week I was pleased to see that Loop will do just this. They have started to work the system to allow people like me, online email crazies, to be able to talk to mobile "always on a leash" type of people. And now, even Moko-Music is being offered. Content creaters need to tear down the "walled gardens" of the carriers and the likes of nokia, and give the users, what they want for their money. Bill Badman, not always saying what you want to hear! But saying it just the same. Ian,
As a side note, I recommended to Loop Mobile 6 months ago (management), to seamlessly intergrate the mobil and online as a first step. Last week I was pleased to see that Loop will do just this. They have started to work the system to allow people like me, online email crazies, to be able to talk to mobile “always on a leash” type of people. And now, even Moko-Music is being offered. Content creaters need to tear down the “walled gardens” of the carriers and the likes of nokia, and give the users, what they want for their money. Bill Badman, not always saying what you want to hear! But saying it just the same.

]]> By: Steve Poppe http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-359404 Steve Poppe Tue, 04 Dec 2007 13:55:15 +0000 http://mobilecrunch.com/2007/12/03/you-will-control-25-of-entertainment-by-2012/#comment-359404 By 2012, 90% of "good" entertainment, will come from 10% of the people -- same as it ever was -- and that 10% will be employed by large entertainment companies, be they online, off- or in-. By 2012, 90% of “good” entertainment, will come from 10% of the people — same as it ever was — and that 10% will be employed by large entertainment companies, be they online, off- or in-.

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