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April 7, 2008

Glu to Develop and Publish the Price Is Right and Family Feud Mobile Games

Posted by John Kullman

Glu signed a deal with FremantleMedia Enterprises (FME) to bring two popular games shows your mobile phone. The agreement price.jpggives Glu a multi-year and exclusive rights contract to develop mobile games based on The Price Is Right and Family Feud franchise. The games will be released in North and Latin America.

Drew Carey took over hosting The Price Is Right from Bob Barker recently. The Price Is Right is the longest-running game show infamily.jpg television history. Family Feud, which has local versions has aired in over 42 countries.

“The Price is Right and Family Feud are the gold standard of game show brands, and we are delighted to announce our partnership with FME to bring these brands to mobile,” said Jill Braff, senior vice president of global publishing, Glu. “With Glu’s strong marketing and deep carrier relationships, we look forward to bringing these widely-recognized brands to a broad audience of loyal fans.”

“Glu is a natural partner to bring these world-class brands to the mobile phone,” said Jason Turner, senior director of Interactive for FremantleMedia Enterprises in North America . “Their ability to deliver a regionally tailored, quality game play experience is unmatched.”

There isn’t any time frame for the release of these games so keep reading MobileCrunch for updates.

Glu

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