Zumobi’s mobile widgets application launches on BlackBerry devices today. As the profile of Smartphone users expands to include more than just business users, Zumobi has developed its BlackBerry product to enhance the user experience by providing easy access to small “bites” of customized Web content via mobile device.

Zumobi has a large library of widgets. Users can access news, sports, weather, entertainment and games. New widgets include NPR, AP Olympics report Major League Baseball and social media sites Facebook and Twitter. Zumobi is banking on the idea that BlackBerry users want more than a business oriented mobile device. The Tile Creation Wizard allows users to create their own mobile widgets from just about any Web content. The personal touch never hurts.

“By adding BlackBerry as our second major mobile platform, Zumobi significantly expands our reach for brand and content partners. We’re thrilled to introduce Zumobi to Blackberry’s data-savvy users, and look forward to providing them with a highly-engaging mobile experience,” said Ken Willner, vice president of Market Development.

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